McDonald’s

McDonald's jingle reworked

Project Description

McD

As a standout feature in the immensely popular Coinoffers app, McDonald’s launched their music-based Cointune game – and we were brought in to compose the music for it.

For the project we took the signature McDonald’s sound logo and built a track around it with a distinct retro sound.

The project was a huge success, with a million coins collected in about a month.

The Coinoffers app was created for McDonald’s by advertising agency DDB Copenhagen and app developer Manatee.

The campaign has won numerous awards, including a Cannes Silver Lion, Rambuk Grand Prix, DIA Mobile Award, DIA Integrated Award, Creative Circle award, and the Grand Prix at the Advertising Effectiveness Awards.

Project Details

  • Client Manatee / DDB Copenhagen / McDonald's
  • Date 2013-05-07
  • Tags Branding, Featured
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